Selling our own work is one of the harder things we do. It's easier to sell your friends or competitor work because you can usually describe what you really like about their creations and or how they came about. Why is that so hard to do for ourselves? Well to start with, we feel and sometimes sound like an ego maniac when we toot out own horn. But really, who better to toot? If we take a deep breath and describe how we got excited about a interesting rock or stone and how we immediately envisioned a finished setting that would compliment it, and every time we pick up that piece the memories or feelings of excitement comes back. Wouldn't your best friend be fascinated to hear the story. Then why wouldn't an interested collector? BUT, keep it simple and LISTEN to the response, whether it be words or body language. If it appears this person would rather be looking elsewhere or for the nearest door, then respect that and back off with a smile. If they ask more questions, then you can share info but don't over do and grab their arm physically or metaphorically . Don't state the price apologetically when asked. You worked hard, and materials aren't free. If customer exclaims the price is high, don't take it personally, but smile and explain what is involved in the technique or the high quality of materials used. If they insist the price is too high, you can always smile and use the Bruce Baker line;, "Well yes, My work is not for EVERYONE". Never be in a huff about anything or burn bridges. People talk more about negative treatment than positive. Move on to share your passion and its story with someone else.
Sales, Selling: it ain't easy
Metal artist and workshop instructor, April Bower shares information on workshops and retreats, Gallery News, new works of art she's created and news of other artists.